Who is Kelly?

Kelly M. Garcia is a Creative Alchemist—a strategic storyteller who distills insight, emotion, and culture resonance into brand gold. Her work shift perceptions, inspires action, and redefines what’s possible for every brand she touches.

Her journey began in her home of NYC where she conjured visibility for hidden small businesses through smart, targeted ad placements. Then she revived fading restaurants into buzzing brunch spots through social strategy. And she transformed a boutique sandal start-up into a $5M brand by uncovering a market opportunity the competitors couldn’t see—and converting it into revenue.

While she loved reshaping businesses, she was called to do it through the craft she loved most: writing.

So she transfigured her life’s work into a career in advertising.

Since then, she’s reshaped the architecture of campaigns for Apple, IBM, and IKEA by blending culture, humanity and the power of emotive writing. From identifying health as a competitive advantage for Apple’s iPhone Privacy campaign to igniting inspiration in a moment of global crisis through the Behind the Mac campaign. Kelly makes work that moves people—and the needle. Her impact has been recognized by Cannes, The One Show, D&AD, Effies, and ADCOLOR.

Find her on LinkedIn here.

Recognition

Press and Speaking

CANNES

1x Bronze / Film Craft / 2024
1x Bronze / Film / 2020 + 2021

D&AD

1x Graphite Pencil / Writing for Advertising / Film / 2024
1x Wood Pencil /Health &Wellbeing / Film / 2024
1x Shortlist / Direction / Short Form / 2024

PRESS
2025 See It Be It

2019 ADCOLOR Future

SPEAKING
Support, Safety and the Power of Allyship, Panelist at Apple

THE ONE SHOW

1x Merit / Writing / Single / 2024
1x Silver / Film: Television & VOD - Long Form / 2022
1x Silver / Health & Wellness: Craft / Writing / 2024
1x Bronze / Health & Wellness: Film / 2024
1x Creative Boot Camp Winner / 2017

EFFIES

1x Finalist / Branded Integration & Entertainment Partnerships / 2020
1x Finalist / Media Idea / 2020