For the global launch of Apple Education, I was tasked with reigniting a relationship with the very community that the brand’s roots are connected to: Educators. I tapped into their world by steeping the anthemic film in a metaphor only they know well: even when things don’t go as planned there’s still an opportunity for everyone to learn.

This film serves as the first expression of Apple’s first affordable MacBook, MacBook Neo, in the real world. Gaining 30M views in 30 days, it’s Apple’s #1 most watched film on YouTube in 2026—and counting. And continues to drive strong sales with educational institutions around the world.