Keeping up with the thousands of new songs uploaded to the internet daily was impossible for music producer, Alex da Kid. So we helped him reinvent the process. We designed a revolutionary new tool powered by Watson AI. It was built to understand the specific qualities he needed in an artist. Before it helped find the perfect artist for his song "Go," it searched through two million artists on Spotify under thousands of sub-genres, analyzing artist personalities and music blogs. 

The campaign was groundbreaking in how it bridged the gap between technology and creativity. We positioned IBM as a leader in AI innovation and encouraged the world to see AI as an enabler for creativity, not a replacement for it.