For Apple’s first launch with CEO John Ternus I was tasked with marking this moment as a new era for the company. I delivered on the task by innovating our entire approach to creating our flagship Keynote Event film.

I pitched the 20 locations we shot over 38 days, oversaw the casting and production of the hundreds of extras throughout the film, developed new ways to bring on-screen text card moments into the presenter’s environment, color-matched presenters’ wardrobe to the iPhone 18 Pro colors when possible, and created dynamic and surprising transitions and film moment utilizing the latest features of the iPhone 18 Pro. When combined with overseeing the Keynote narrative the result was an innovative cinematic show that visually cemented the arrival of Apple’s new era.