You know talking about data trackers is getting old when even the competition is doing it.

Looking at the landscape, I spearheaded Apple’s pivot into Health privacy, a growing and more relevant issue that intersects the company’s competitive advantage in designing it’s products that protect your privacy, (looking at you, Health app). In a world that wants to know everything about you, rest easy knowing your health data is safe on iPhone.

The campaign enhanced brand trust with customers, increased adoption of Apple’s Health and Fitness apps further engaging them within the ecosystem, clearly differentiated Apple from the competition, and influenced the industry to do better. A win for customers, Apple, and the industry.